Top 5 Travel and Local Apps Performance in Bulgaria: Q2 2023

Throughout the second quarter of 2023, the top five travel and local apps in Bulgaria demonstrated varying trends in downloads and active user engagement. Here’s an overview based on data from Sensor Tower.

OMV MyStation в България saw a notable fluctuation in weekly downloads. Starting with 1.3K downloads in late March, the app experienced a peak in early April with 8.4K downloads. However, this trend gradually declined, finishing the quarter at around 1.9K downloads.

Booking.com: Hotels & Travel showed a steady increase in weekly downloads throughout the quarter. Downloads started at 3.5K in late March and climbed consistently, reaching approximately 7.9K by the end of June. In terms of weekly active users, the app maintained strong engagement, starting at 56K and growing to about 70K by the end of the quarter.

Wizz Air - Book, Travel & Save had a relatively stable download trend with slight fluctuations. Weekly downloads ranged from 1.5K to 2.1K. Active users remained relatively consistent, starting at 7.9K in late March and ending at the same level by the end of June.

Google Earth experienced a slight decline in weekly downloads over the quarter, starting at nearly 2K in late March and dropping to about 1.4K by the end of June. The app’s active user base also saw a minor decrease, starting at 12.7K and ending the quarter at 11.6K.

TaxiMe displayed a positive trend in weekly downloads, beginning with 1K in late March and peaking at nearly 2K in late May before slightly declining to 1.2K by the end of June. The app's weekly active users increased from 1.9K to 2.3K over the same period.

For more detailed insights and data, visit Sensor Tower.